The name bruiaj (electromagnetic disturbance) is used with the intention of encouraging people to reinvent manual work in the era of technological interference. Therefore the term bruiaj, which has a strong negative connotation, will be transformed into a positive disturbance. Superimposing this kind of positive disturbance on the technological interference will determine humans to reinvent themselves using one of their natural characteristics: creativity.
I’ve seen that the sun doesn’t shine for itself, rivers don’t drink their own water, trees don’t eat their fruit and flowers don’t keep their beautiful smell only for themselves.
Nature was thus my source of inspiration for creating bruiaj objects. Through its example of generosity and synergy, nature offered us a model of existence that is motivated not only by self completion, but also by the environment in which it unfolds.
Not far from the inspiration for these objects lies the purpose of their creation, which is pragmatic in essence. As I named them: objects of use, they were designed for daily use.
Every bruiaj object is composed of details that derive from this perspective. I intended the details to be a blend of utility and visual harmony, following the ideal proportion of each object and choosing the right chromatic.